#BRANDGIOIELLI has partnered with the leading maternity and early childhood retail chain: from May 8th to 10th, all Prénatal Italia stores will be offering a special limited-edition necklace created specifically by the San Marino company for Mother's Day. The necklace will also be available, free of charge, at fifty selected #BRANDGIOIELLI retailers. 

A collaboration born from a shared sensitivity and which brings the contribution of #BRAND JEWELS next to Prenatal, a historic international brand, a point of reference for new families and their children. On the occasion of the Mother's Day 2026 The two brands will launch an exclusive initiative designed to celebrate one of the deepest and most universal bonds of all time: that between mother and child.

From the’May 8th to 10th all customers of Prénatal stores in Italy will receive a free gift, no spending limit until stocks last, the special necklace designed by #BRANDGIOIELLI and produced in a limited edition for this special occasion. At the same time, the necklace will be available at fifty selected retailers #BRANDGIOIELLI, where it will be delivered as a gift with a purchase over €39.00.

A jewel that tells a story

The protagonist of the initiative is a necklace with a delicate and deeply symbolic design: two intertwined rings, inextricably linked, engraved with the words “…with you” e “together forever”; a sentence that is born divided and is recomposed only in the embrace of the two circles, becoming discreet and powerful metaphor of the bond between mother and child. The jewel is crafted with the care and attention to materials that have always distinguished #BRANDGIOIELLI creations, designed to accompany everyday life with lightness and elegance.

A Sammarinese brand that looks to Europe

“For #BRANDGIOIELLI the collaboration with Prénatal represents a significant expansion step towards large-scale international entities with which to build solid, valuable partnerships, capable of winking not only at Italy but also at Europe"”, comments the CEO of #BRANDGIOIELLI Alessandro Zucchi. «"It's in our interest to take the brand beyond our borders, and to do so, we want to rely on companies that share our values and the desire to grow organically, ethically, and sustainably. These qualities we believe are essential for any company that wants to build or maintain a solid, positive reputation on the market.".

“We are delighted to launch, together with #BRANDGIOIELLI, an initiative dedicated to one of the most beautiful and special relationships in existence: that between mothers and their children. We have always accompanied mothers and parents in the first, precious steps of motherhood, with attention, listening, and care for every experience.Initiatives like this aim to enhance bonds and memories that take shape from the beginning, transforming them into precious symbols to be preserved over time” adds Marco Malinverno, Marketing Director of Prénatal.