On the occasion of the week of Sanremo Festival, which will take place in the Ligurian town from Tuesday 24 February until Saturday 28 February 2026, #BrandJewellery announces its presence through two parallel collaborations, active simultaneously and designed to strengthen the brand's visibility within leading media and relational contexts.

The first collaboration will see #BrandGioielli partner of Beyond the Festival, a format dedicated to the singing contest's narrative through interviews and editorial content produced during the Sanremo Festival week. In a special space reserved for the competing artists, the #BrandGioielli logo will serve as the official backdrop for interviews and presentations of the new songs.

In parallel, #BrandGioielli will participate in Il Celebrity Lounge, a Sanremo reference point for meetings, interviews, and exclusive moments during the Festival week. On this occasion, the brand will be present inside the Gift Room, where artists and guests will be given a signed gift #BrandGioielli, conceived as a welcoming gesture and as a symbol of the link between creativity, style and the value of detail.

The company's double participation in Sanremo confirms its commitment to covering events of national importance through different but complementary methods:

Editorial and photographic visibility;
Direct relationship with artists and protagonists;
Brand association with high-profile cultural and media contexts.

An approach that consolidates the brand's positioning within a contemporary narrative in which image, relationship, and symbolic value coexist.